Friday, November 9, 2007

Akron-Canton News 2.0! Time for an upgrade!

Our newscast is getting a makeover -- finally! Beginning Monday, "Akron-Canton News" becomes "Channel 3's Akron-Canton News."

Since we use the same pool of talent and resources for both the Cleveland and the Akron-Canton newscasts, we've long since given up trying to make a distinction between the two. By allowing the reporters and weather and sports folks to use the same Channel 3 graphics and look, the viewers will be able to connect the two products for what they are -- one extended newsroom covering Northeast Ohio. Think of it as NBC and MSNBC on a local level. The same folks doing news on two stations, only in this case the second set of newscasts is aimed at a specific group of people in the Akron-Canton area.

The Akron-Canton show's location and time won't change. Weeknights at 6:30 and 10 p.m. on Time Warner Cable. Frank Macek has additional details on his super blog as well.

The timing is also good with the departure of Mark Nolan to Channel 3 News Today. We'll be putting together a new open and hopefully a new newsroom background. Maybe even some of that cool familiar NBC music!

Anyway, just wanted everyone to know what to expect come Monday. Eric

1 comment:

Anonymous said...

Eric,
The changes made to the newscast although minor make the newscast look a bit more uniform than the last two years (ch3 weather graphics, and ACN graphics everywhere else). Also tell whom ever made the new open, that it looks great (cannot wait to see the new set if their going to design it)! The only thing I might suggest to add to it would be a voiceover starting the open saying something like "Live from Wkyc's Akron-Canton Newsroom".